I’m what they call a ‘Jill of all trades, ’ combining my background in engineering and journalism to craft impactful user experiences.
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Reducing User Drop-Off Rate During App Onboarding
As design lead, I oversaw the development of Riley AI’s core feature. This case study highlights visual hierarchy changes and exploration modes that significantly reduced our drop-offs and increased our CSAT to over 80% in under a month.
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Reducing Bounce Rate With A Mobile-Friendly Media Experience
I revamped Tawkify's website with a new content hub and improved information architecture. This helped the sales and marketing team explain Tawkify's subscription service better, reducing the bounce rate by 18.9%.
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Building and Enhancing a Design System
I initiated the first brand audit and analyzed visual gaps compromising Riley AI’s identity and cohesiveness, leading to the development of component libraries and guiding principles for internal cross-functional collaboration.
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Launching a New Ticketing App
I designed Tixtor, a mobile app, to simplify event discovery in Toronto. Over four months, I created a working prototype with key features like location-based searches, last-minute tickets, and event sharing in collaboration with Brainstation, Toronto.
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I’m all ears
Drop me a quick hello or email me at
sajidaayyup@gmail.com