top of page

Hi! I'm Sajida,

A Product & Content Designer creating digital experiences.

Project Highlights

Product Design

Reducing User Drop-Off Rate During App Onboarding

Streamlined onboarding at Riley AI—CSAT jumped to 80%+ in under a month.

case study1.png

User Research

Designing Tixtor: A Smart Way to Discover Events

Designed a mobile app to help Torontonians find and share events easily.

case study3.png

Responsive Web

Boosting Conversions with a Streamlined Web Experience

Revamped Tawkify’s site—clarified value prop, cut bounce rate by 18.9%.

case study2.png

Design System

Unifying the Brand: Scaling Consistency with a Design System

Built Riley’s first design system—enabled scalable, cross-team consistency.

case study4.png

The above displayed case studies are UX-heavy and are more about how I tackled business problems under tight deadlines. To view the rest of my work, including branding, marketing, and journalism, click below.

Screenshot 2025-03-30 at 7.35.28 PM.png

I'm a product designer with the heart of a storyteller and the mind of a marketer. With roots in engineering and journalism, I bridge the worlds of function and feeling, crafting digital experiences that don’t just work, but resonate. Whether building intuitive interfaces or shaping brand narratives, I’m all about making meaningful connections between people, products, and purpose. If you like thoughtful design with a spark of personality, you’ll feel right at home here.

About Me

What I Do

01

Product Design

I design with empathy and clarity — turning complex ideas into intuitive interfaces. From research to prototypes, I help teams build products people actually want to use.

03

Growth Marketing

I use design thinking to drive growth — blending UX, data, and creativity to run campaigns that aren’t just pretty, but perform. Emails, SEO, socials — the works.

02

Content Strategy

With a decade of writing under my belt, I know how to shape content that connects. I help brands find their voice, craft smart messaging, and turn browsers into believers.

04

Creative Direction

I guide the big picture — aligning visuals, voice, and strategy across teams to create cohesive, standout work. Whether it's a brand refresh or a campaign concept, I bring the vision to life with intention.

Trusted By
Rectangle 150.png
Rectangle 145.png
Rectangle 146.png
Rectangle 147.png
Rectangle 144.png
Rectangle 143.png
Rectangle 153.png
Rectangle 152.png
Rectangle 148.png
Rectangle 149 (1).png
Rectangle 151.png
Rectangle 154.png
Rectangle 156.png
Group 1918.png
Rectangle 155.png

Let's Talk.

  • LinkedIn
  • envelope 1 (1)_edited
  • Instagram
  • X

© Sajida Ayyup

bottom of page